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Recently, the China Textile Industry Federation circulation branch released the operational data of China's textile and apparel professional market in the first half of 2018, and focused on the overall operation of the professional market market in the first half of this year, the operating characteristics of the circulation field and the highlight data in the market operation. Analytical interpretation.
In the first half of this year, China's textile and apparel professional market has been running steadily, and the pace of transformation and upgrading has accelerated. In particular, the professional market in the eastern region has been continuously enhanced in responding to the market's response speed, adaptability and risk-awareness; On the basis of a kind of risk contradiction, the market operation efficiency is continuously improved, and the market recovery trend is gradually clear.
The total market turnover has increased steadily
Eastern market transactions dominate
The data shows that from January to June 2018, the total turnover of 45 professional markets monitored by the China Textile Industry Federation's circulation branch was 504.635 billion yuan, a year-on-year increase of 5.42%. Among them, the turnover of 21 markets increased year-on-year, with an average increase of 8.14%; the turnover of 21 markets decreased year-on-year, with an average decrease of 5.81%; the turnover of the three markets was the same as that of the same period last year.
Market operation efficiency continues to increase. From January to June this year, the average operating efficiency of 45 key monitoring markets was 45,731.89 yuan / square meter (annualized), an increase of 5.42%; the average retail efficiency was 3,484,800 yuan / shop (annualized), an increase of 6.01%; average merchants The efficiency was 3.872 million yuan / household (annualized), an increase of 7.88%.
The proportion of professional market transactions in the eastern region exceeded 80%, and the growth rate continued to lead. From the perspective of regional structure, from January to June, among the 45 key monitoring markets, the turnover of professional markets in the eastern region was 434.599 billion yuan, a year-on-year increase of 6.65%, accounting for 86.12% of the total turnover of the professional market; It was 47.88 billion yuan, down 2.58% year-on-year, accounting for 9.49% of the total turnover of the professional market; the turnover of professional market in the western region was 22.156 billion yuan, a year-on-year increase of 0.42%, accounting for 4.39% of the total turnover of the professional market.
The professional market in the production area is stronger than the professional city in the local market. From the perspective of circulation level, 45 key monitoring markets include 27 specialty markets for production and 18 specialized markets for sales. From January to June 2018, the turnover of 27 production-type markets was 430.493 billion yuan, a year-on-year increase of 6.60%; the turnover of 18 sales-type markets was 74.142 billion yuan, down 0.97% year-on-year.
The new professional market dominates the eastern region. In the first half of the year, there were 6 new textile and apparel professional markets, 5 in the eastern region and 1 in the central region. The total investment in the new professional market was 6.7 billion yuan, and the total new professional market area was 2.905 million square meters. In the first half of the year, the average investment cost of the newly added textile and apparel professional market (investment per unit of construction area) was 2306.37 yuan / square meter; the newly added professional markets were all newly opened markets, and there was no new start-up market.
Market transformation and upgrading effect is obvious
Undertake new market steadily
The professional market has improved its response speed and strengthened its awareness of risk resistance. Combined with the continuous data of the circulation chapter monitoring, the professional market in the first half of 2018 was affected by various objective factors such as the Spring Festival holiday, continuous rainstorm weather, and 618 E-commerce promotion, and the passenger flow and shipment volume decreased. Despite this, the turnover of 45 key monitoring markets in the first half of the year still maintained a year-on-year increase of 5.42%, which was an increase compared with the same period last year. It can be seen that in the face of operational difficulties, the professional market can adjust the rhythm and conversion strategy in time to ensure the overall smooth operation of the market; the response speed, adaptability and risk awareness of the professional market are enhanced.
The production-type market still maintains a strong growth trend. In recent years, the production market has gradually transformed from a large-scale spot wholesale sales model to a small-volume, multi-batch wholesale sales model; in the first half of the year, 27 home-based market turnover was 430.493 billion yuan, a year-on-year increase of 6.60% for three consecutive years. Maintaining an increase of more than 6 percentage points, the overall growth has maintained a strong growth trend.
The professional market in the eastern region continues to lead. From the regional perspective, in the 45 key monitoring markets in the first half of the year, the turnover of professional markets in the eastern region was 434.59 billion yuan. On the basis of a large base, the eastern region still achieved a growth of 6.65%, with solid and powerful development and obvious advantages. In contrast, the turnover of the central region decreased by 2.58% year-on-year, and the turnover of the western region increased by only 0.42% year-on-year. The growth trend declined.
Professional market investment returns to rationality. In terms of the number of new markets, 31 new markets in the first half of 2014, 20 new markets in the first half of 2015, 22 new markets in the first half of 2016, and 16 new markets in the first half of 2017, 2018 In the first half of the year, there were only six new markets. From the continuous data of the last five years, the number of new markets has decreased significantly. The overheated investment in the professional market in the previous stage is gradually fading, and the number of newly started and newly opened markets has returned to the rational range.
The new market is dominated by the industry-based market. In the new market in the first half of 2018, the new market for industry undertakings accounted for a large proportion. On the one hand, in order to better undertake the return of merchants and labor brought by the transfer of textile and garment industry in the eastern coastal areas, the number of newly started and newly opened textile and apparel professional markets in the central region has increased slightly. On the other hand, in order to undertake the external migration of the Beijing clothing business circle, there are a large number of newly opened professional markets in Hebei and Tianjin, and the business circle has been gradually promoted, relocated and undertaken.