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["Into the Expo" highlights the attractiveness of China's opportunities. The new era of the textile industry is coming.]
Release date:[2018/11/13] Is reading[684]次

In the first exhibition hall of the Expo, the seven exhibition areas of clothing and consumer goods, service trade, automobile, smart and high-end equipment, consumer electronics and home appliances, medical equipment, medicine and health care, food and agricultural products were distributed among them, good products and new business forms. It's dazzling; people are intimately connected with the world's smallest pacemaker Micra, transparent TV, simulation robots and other cool "black technology", 3 minutes into a flying car, precision can be controlled in a 4 micron giant machine, The mysterious house of self-produced energy... These "futures" that you did not think of have also entered people's field of vision.


As the world's first import-themed national exhibition, the China International Import Expo held from November 5th to 10th attracted global attention and built a huge circle of friends. 172 countries, regions and international organizations came to the exhibition, more than 3,600 companies participated in the exhibition, and more than 400,000 domestic and foreign buyers came to discuss the procurement, and the investment results were fruitful.


After six days of exciting exhibitions, today's first Expo will come to an end. Let Xiaobian take you back to the wonderful highlights that should not be missed in this textile industry.


Colorful clothing and apparel exhibition area


The clothing and consumer goods exhibition areas in Halls 5.1 and 6.1 are one of the seven major exhibition areas, covering furniture, home, clothing, clothing, gifts, beauty, daily, jewelry and other exhibits. At the same time, with the interactive experience of designers forums, salons, etc., consumers and high-quality imported brands are in close contact.


Men's and women's clothing and fur from France and Italy, cute baby clothes from Japan, home bedding from Canada, Australian wool quilts, long-lasting warm vests from Korea, gold jewel tapestries from India, Ecuador Hats, Tajikistan's scarves, Senegalese national costumes, etc. These brand-name products from nearly 100 companies in more than 50 countries are exquisitely designed and rich in variety.


The world's first limited-edition products - luxury pink diamond shoes worth 30 million yuan, smart mattresses with one-button flat lay, 10 limited-edition floor clocks, infrared-sensing faucets, and the representative of Japan Takashimaya brand "SANYO windbreaker", The French beauty brand Lancome's personalized custom liquid foundation... can make the audience exclaimed on the tall, attracting a lot of onlookers.


The world's first limited edition product - luxury pink diamond shoes worth 30 million yuan


In Hall 6, Shandong Ruyi, with its eight major fashion brands from France and Japan, appeared on the same stage. Sandro, Maje, and Claudie Pierlot, the fashion brands of the French SMCP Group, occupy the center of the clothing and apparel exhibition area. Similarly, these brands have become the standard configuration of major shopping malls in China in recent years. In fact, these French-style clothing has been controlled by the well-known domestic textile company Shandong Ruyi Group. In 2016, Shandong Ruyi Group completed the acquisition of SMCP Group with an acquisition amount of approximately 1.3 billion euros, which was the largest merger and acquisition of China's textile and apparel industry.


Shandong Ruyi represents a textile enterprise that promotes the industry's position in the world's industrial value chain through overseas investment and mergers and acquisitions of raw materials resources, design and development resources, brand resources and market channel resources at both ends of the industrial chain. There are also some textile companies that have adopted international capacity cooperation for global distribution of productive forces and global allocation of quality resources. For example, Huafu Fashion opened a color spinning project in Vietnam, and the Bank of China Group established a spinning project in Malaysia; Jiangsu Sunshine built a textile and garment production base in Ethiopia.


Takashimaya, a well-known Japanese retail company founded in 1831 in Kyoto, Japan, has arranged the “Kyoto Traditional Dyeing and Weaving Exhibition” to showcase Sanyang Windbreaker, YAMAKI Shirt, Enwad and other clothing brands, and also exhibited the Nishikawa brand bed. Supplies, Long Village fabric dress set made with traditional Japanese crafts. These exhibits not only conform to the modern trend, but also incorporate the characteristics of traditional Japanese craftsmanship.


Jinsheng Group has brought together three major 100-year brands such as Zhuolang Intelligent and Litai Lions to enter the current import fair to showcase the innovative technologies of leading enterprises in the industry. Among them, Saurer Smart, founded in 1853, is a leading global operating technology group specializing in processing machinery and components for yarn processing. Currently, it has two major business segments: Saurer Spinning Solutions and Saurer Technology. The Saurer Spinning Solutions offer technologically advanced custom high quality automation solutions for the processing of staple fibres from bales to yarns. Saurer Technologies specializes in twisting and embroidery as well as engineering and polymer solutions. At present, the Group's business covers Switzerland, Germany, the United States and other countries and regions, and gradually realizes the development direction of serving the global textile industry.


Vladimir Gocheha, Economic and Commercial Counselor of Peru in Shanghai, said that of the 16 companies that Peru has come to exhibit, eight companies are coming to China for the first time. They brought Peruvian food and alpaca clothing. It is reported that Peru has 80% of the world's alpacas, nearly 120,000 families rely on the alpaca industry to make a living, the local alpaca has long been supplying raw materials to the world's top brands. This time, Peru will not only introduce alpaca products to Chinese consumers, but also set up an alpaca show store in Shanghai.


Nearly 40 companies have participated in the “One Belt, One Road” hub country. The exhibits cover many fields such as pharmaceuticals, handicrafts, clothing and textiles. Over the years, the demand for high-quality cotton in China's spinning enterprises has been continuously improved. Egyptian long-staple cotton has a good reputation, and the display of cotton-related products will provide opportunities for industrial cooperation.


As the official recruitment partner of the first China International Import Expo, Oriental International Group invited Uzbekistan Uztex Group to participate in this import fair. Uztex Group is the largest textile and garment enterprise group in Uzbekistan and even in Central Asia. It represents the highest level of development of Uzbekistan's national textile enterprises. This showcases cotton garments, towels, socks and colored yarns made from Uzbek high-quality cotton. And other products, providing medium and high-end products that meet the needs of the Chinese market.


Chinese market becomes a global opportunity


What the Expo will bring is far more than sharing products and technologies. As a multinational exhibitor said, globalization means the global layout and application of resources, and China's growing R&D and production capacity make every multinational company feel excited. Here, they are looking not only for the market, but also for their trusted partners. China is becoming an increasingly important part of the global value chain division of labor. At this year's Expo, we gathered textile and clothing products from many countries. Textile companies also used this international event to play the role of foreign trade platform, seek trade balance and accelerate the transformation of foreign trade.


On November 5th, as an important representative of cotton production in Africa, four African cotton producing countries (C4) in Benin, Mali, Chad and Burkina Faso jointly participated in the exhibition to showcase and promote the cotton production in the four countries. And expressed the desire and intention to cooperate with China in the field of cotton industry chain extension. At the invitation of the Permanent Delegation of China to the WTO, under the careful arrangement of the relevant comrades of the WTO Department of the Ministry of Commerce, Liang Pengcheng, Director of the Marketing Department of the China National Textile and Apparel Council and Vice Chairman of the Textile Industry Branch of the China Council for the Promotion of International Trade, on November 6 At the Expo, the meeting was held with senior representatives of C4, Benin’s ambassador to the WTO, Lauru, and Mali’s ambassador to the WTO, Konnat. The three parties exchanged and communicated with China on C4's value-added in the cotton industry chain and cooperation in the upstream sector of the textile industry. Zhou Lichun, Director of the Agriculture Department of the WTO Department of the Ministry of Commerce, Zhang Tao, Deputy Director of the Marketing Department of China Textile Association, Zhang Tao, Secretary General of the Textile Trade Promotion Association, and Shen Hao, Director of the Exhibition Coordination Department of China Textiles Marketing Department, attended the meeting.


China Textile Association and African representatives hold cooperation talks in the field of cotton industry chain extension


At the signing ceremony of the major project of the China National Machinery Import and Export Group, Jiangsu Hengli Chemical Fiber Co., Ltd. signed a $750 million tripartite strategic cooperation agreement with Japan TMT Machinery Co., Ltd. and Sumeda International Technology Trading Co., Ltd. Since the opening of the Expo, the highest amount of purchase contracts signed by Suzhou enterprises. The agreement mainly includes the purchase of equipment such as bombing and spinning, and will be applied to the second phase of Hengke New Materials, which has an annual output of 1.35 million tons of multi-functional, high-quality differentiated textile new materials and an annual output of 200,000 tons of high-performance vehicles. Industrial silk technology transformation project.


Signing Ceremony of Major Projects of the China National Machinery Group Purchasing Group


At the matchmaking meeting, Fuyang City has reached 14 import agreements at the first China International Import Expo. At the signing ceremony, Jihua 3542 Textile Co., Ltd. and Bikale Trading Co., Ltd. signed an import agreement for 800 intelligent air jet looms. These high-quality, high-efficiency, high-yield and intelligent equipment will be used in the intelligent textile printing and dyeing eco-industrial park. The upgrading of equipment will also promote the upgrading of products for the production of high-end shirts and high-end home textiles.


In addition, China Textile Machinery (Group) Co., Ltd. and Hitachi Production Machinery Systems (China) Co., Ltd. and Siemens (China) Co., Ltd. signed a letter of intent for purchase with a total contract value of US$20 million. Sichuan Zoulu Yinhua Textile Co., Ltd. and Turkey's SriNukalaRamaKoteswaraRaoTextilesPvt.Ltd. have made docking purchases and signed intentional purchase contracts. Jack Holdings Group and an Italian company signed a $50 million intent agreement to purchase smart shirt sewing equipment. This is also the first trade of goods traded by the Zhejiang Trading Group at the China International Import Expo. Shaoxing Xinluo Textile Co., Ltd. also placed the first order of Shaoxing in the Expo, and purchased a group of health-related products produced by a German company.


Xinjiang Company, a subsidiary of Oriental International Group, signed a purchase intention agreement for a textile product of 20 million yuan with a leading textile company in Uzbekistan. The company named JVL.L.CUZTEXCHIRCHIK is the largest textile and apparel enterprise group in Uzbekistan and even Central Asia, and will use this expo to further explore the Chinese market.


As the chairman unit of the Integrated Trade Service Providers Alliance, during the preparation of the Expo, Oriental International Group actively participated in the pre-show supply and demand matchmaking conference hosted by the Expo Bureau, and went to Slovakia, Germany, France, Belgium, Japan, Australia, More than ten countries including New Zealand are promoting. Oriental International participated in the exhibition, investment, supply and demand docking, lead integrated trade service provider alliance, construction of three 6-day + 365-day annual display trading platform, and recommended 105 exhibitors to the company, including the world's top 500 and industry leading enterprises. 10 companies gathered key enterprises and featured products, and introduced “Flying Cars” to participate in the “Star Shows” of the Expo.


According to statistics, from 2003 to 2016, the total foreign direct investment of China's textile industry totaled 7.63 billion US dollars, with an average annual growth rate of 28.25%. According to data from the China International Import and Export Expo, more than 3,600 exhibitors from this year's import fair not only have all members of the G20, but also cover more than 50 countries and regions along the “Belt and Road”. The holding of the Expo has proved the confidence and sincerity of the Chinese market to open to the world. It has also attracted a large number of foreign companies to participate. It is planned to actively look to the east, look to Asia, and look to China.


On the day of the opening of the Expo, the 8th China-Korea Japan Fiber Industry Cooperation Conference was held. At the meeting, Gao Yong, secretary of the Party Committee and Secretary General of the China National Textile and Apparel Council, commented that the first China International Import Expo was held in Shanghai, which indicates that China's economic development strategy has entered a new stage, and will pursue a more balanced import and export in the future. Domestic consumption drives economic development.


For the convening of the Expo, Sun Ruizhe, president of the China National Textile and Apparel Council, said that at present, the world is experiencing a major change in the past 100 years, and the world is multi-polar and economic globalization is developing in depth. China, which is at the trade friction, has been actively pursuing the healthy development of the economy with a more open attitude. From the downward adjustment of tariffs on daily consumer goods, including clothing and shoes, to the release of the "Opinions on Expanding Imports to Promote Balanced Development of Foreign Trade", the holding of the first China International Import Expo shows that the Chinese government's measures to expand opening up and expand imports are constantly Increase. This provides a huge development opportunity for the world fiber industry.


From the perspective of market demand, the Chinese market is undergoing a trend change. Consumption upgrading has become the main theme of current consumption. The Chinese market has an increasing demand for quality foreign products and services. From the perspective of the industry, the Chinese textile industry has entered high quality. In the new stage of development, focusing on “technology, fashion and green”, we are accelerating the pace of transformation and upgrading. China's textile industry is eager to strengthen cooperation with textile industries in various countries to share market and development dividends.


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