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"This year's proposal is in the same vein as last year's, focusing on the development of the textile and garment industry. However, this year's proposal will be more closely integrated with digitalization, hoping to boost the high-quality development of industrial clusters." In the recent two sessions held in Dongguan, Dongguan CPPCC member, Dongguan Municipal committee member, financial branch chairman Wu Yang proposed that the textile and clothing industry is one of the pillar industries of Dongguan, but in the global digital economy focus to industrial Internet migration environment, the current industrial chain link is long and highly dispersed, digital transformation is particularly urgent.
Wu Yang pointed out that the traditional development model of the textile and garment industry has met challenges. Dongguan textile and garment industry cluster will have an operating revenue of nearly 100 billion yuan in 2022, which has certain advantages in size. However, most small and medium-sized textile and garment enterprises have low informatization level, high acquisition cost of digital equipment, long return cycle of capital investment, immature existing process technology, inadequate technical strength and high operation and maintenance cost after completion are the most worrying problems for these enterprises. In addition, most of the entrepreneurs of the founding generation keep their jobs, and generally have a shallow or even no sense of digital transformation and upgrading. Coupled with changes in the external consumer environment and the impact of online e-commerce, some enterprises even declined significantly, and the overall performance is not optimistic.
"Dongguan lacks a complete digital clothing industry chain system. Compared with cities such as Beijing, Shanghai, Guangzhou and Shenzhen, Dongguan has fewer young fashion brands, less online activity and significantly lagging behind in development. How to adapt to the lifestyle shopping style of 'Generation Z', build fan economy and develop Internet marketing has become a major challenge at present." "Wu Yang said.
In addition, the new generation of information technology promotes the rapid rise of new brand enterprises and overtakes the curve, and Dongguan traditional clothing enterprises face the blow of dimensional-reduction. Clothing enterprises in Shenzhen, Shanghai and other places use data to drive their business and achieve rapid rise. Although some pure apparel enterprises in Dongguan have applied production systems such as 5G+AGV+ flexibility, traditional enterprises mostly rely on manual statistics and Kanban to complete production execution and management tasks, unable to respond quickly, and prone to data intercommunication among all links of the industrial chain, slow response of the supply chain, long new cycle of clothing styles and other pain points, making it difficult for the industry to break through the old development mechanism.
The provincial high-quality development conference held recently proposed that "take the real economy as the foundation, adhere to the manufacturing industry, and strive to build a strong manufacturing province". Dongguan No. 1 Document also issued a call to take the manufacturing industry as the country and promote the high-quality development of the real economy. Wu Yang suggested that the textile and garment industry in Dongguan should move to the middle and high end of the global value chain by relying on digital transformation and industrial Internet to achieve high-quality development.
First, we should build a public service system for industrial digital transformation. Guide enterprises to fully understand the "amplification" effect of digitalization on industrial development, and take digital transformation as a key factor to enhance core competitiveness. Take the lead in building an industrial cloud platform, guide the brand of small and medium-sized enterprises to comprehensively go to the cloud, carry out network collaborative manufacturing, and realize the resource aggregation and docking of production and operation links such as product design, manufacturing, sales and management.
Second, we need to speed up industrial digital transformation and IT enablement. Strengthen the application of innovative technologies and the construction of platforms for backbone enterprises as key connection points and practice subjects, strengthen the construction of design and engineering knowledge base, garment body database and other basic industry databases, and promote the data integration and information sharing of key links in the supply chain. We will use big data, artificial intelligence and other technologies to forecast consumer demand in a timely manner, better match production with demand, and promote the transformation of industries from product-oriented to consumption-oriented. We encourage enterprises to strengthen technological innovation, actively apply for new and high-tech enterprises, set up key laboratories, engineering centers, enterprise technology centers, industrial design centers and other innovation carriers, and carry out research on key core technologies and generic technologies.
Third, we need to improve the industrial ecosystem and form a high-end supply pattern. Play well the "five Foreign countries" linkage brand, and firmly land in the high-end clothing industrial park project, which is mainly based on the three key projects of "Humen High-Speed Railway Station TOD Fashion Industry Research and Development and Exhibition Center + Greater Bay Area International Fashion Valley + Greater Bay Area Clothing Flow Fashion Industrial Park", to undertake the industrial transfer of Guangzhou-Shenzhen, and optimize the fashion industry resources in the Greater Bay Area. Aiming at the international first-class fashion Week, the Humen Greater Bay Area Fashion Week focuses on the integration of technology and fashion, innovative design, commercial landing, international cooperation, sustainable development, fashion for all, etc., to build the Humen Greater Bay Area Fashion Week into a fashion event with global influence and vane style and a fashion name card of Dongguan.
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