The Guangdong Provincial Department of Industry and Information Technology recently issued the Guidelines for Digital Transformation of the textile and garment industry in Guangdong Province (hereinafter referred to as the Guidelines for Transformation). By 2025, the integration level of the two aspects of the textile and garment industry in the province will reach more than 60%, and more than 70% of enterprises above designated size will reach more than 70%. Meanwhile, a number of 5G fully connected factories, smart manufacturing demonstration factories and excellent application scenarios will also be cultivated in the textile and apparel industry.
Textile and garment industry is one of the strategic pillar industrial clusters in Guangdong. Industry experts believe that in order to realize the fundamental transformation of products into brands and transform quality advantages into brand advantages, it is urgent to play the role of amplification, superposition and multiplication of digital technology to further enhance the added value of products and brand premium.
"Clothing clothing is a non-standardized product, the style, structure and production logic are so different, it is difficult to form a unified standard in technology. Enterprises that do digital research and development often look at problems from the perspective of the Internet, and their understanding of the clothing industry and human engineering structure still needs to be deepened." In recent years, Chen Zhiguang, deputy general manager of Guangzhou Exception Clothing Co., Ltd. deeply felt the necessity and urgency of digital transformation, but also deeply felt the difficulties faced by the digital transformation of textile and clothing industry.
To this end, the Transformation Guidelines put forward specific guidelines on the application of digital technology in key links such as R&D, design, production, management and public service of the textile and garment industry.
For example, it guides the cluster to build an industrial Internet platform serving the regional textile industry, carries out data collection, mining and innovative application, digs and extracts application scenarios and corresponding solutions suitable for the characteristics of the textile and garment industry and solves practical problems of the industry, builds the industrial Internet platform system of the textile and garment industry of the industrial cluster, and builds 3-5 demonstration bases of the industrial Internet of the textile and garment industry.
In the aspect of digital transformation of the design department of garment enterprises, it is proposed to set up a number of enterprise-level and prefecture-level industrial design centers, and establish a number of industrial design centers above the provincial level. In terms of business model innovation, new concepts such as "new retail" will be supported, and the advantages of experience, interaction and spatial functions of physical market platforms will be brought into play to boost the real market economy. At the same time, RFID chips, QR codes, bar codes, cards and other digital technologies are used to establish textile and garment product cognition system and after-sales service system.
Guangdong Province will also promote textile and apparel enterprises to strengthen the deep cooperation with textile and apparel stores, distributors, e-commerce platforms and other platforms, using all kinds of platform data bank, analysis and mining consumer group portrait, incubation and cultivation of hot-selling products, so that enterprises from "what is produced to sell" to "what is needed to produce", to create a unique and influential network of new consumer brands. Fully excavate the data resources of textile and garment exhibitions in Guangzhou, Shenzhen, Shanghai, etc., to provide support for exhibition recruitment, investment, service and industry policy formulation.
In view of the characteristics that private enterprises in the textile and garment industry are mainly small and medium-sized enterprises, the Transformation Guide starts with the urgent link of the digital transformation of small and medium-sized enterprises, proposes to develop low-cost, lightweight, platform-based and quick-effect digital solutions suitable for the needs of small and medium-sized enterprises, promotes enterprises to be on the platform, and supports research institutions to build a public service platform for them.
The province will also help enterprises with diagnostic consulting, solution application and other services in digital transformation. Through the organization for the industry of small and medium-sized enterprises public service platform identification, while promoting the digital transformation of small and medium-sized enterprises, strengthen the industry digital development research and promote the development of industry digitalization standards.
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