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As the market with the largest area and the largest number of single business rooms in China Textile City, the north market of China Textile City has always been oriented by the needs of business households, insisting on advancing with The Times and innovating. In recent years, focusing on the overall goal of building a modern "international textile capital", the North market has deeply practiced the development positioning of "one city and one characteristic", and has taken the lead in creating "lace and net fabric franchise area", which is committed to helping operators expand the market and establish brands through dislocation development and agglomeration effect, driving the overall prosperity of the market, and promoting the traditional market to rejuvenate in the tide of The Times.
The addition of lace lace can make the plain tablecloth become advanced in an instant; Simple solid color T-shirt, with the decoration of auricular lace, no longer seems monotonous and dull, but adds a lot of smart and sweet flavor; The stuffy shirt neckline is changed to a bracteate lace, adding a little elegance and vintage taste... Although it is often used as a supporting role, the application of lace in the field of clothing, home textiles, fabrics and other applications is very much, simple embellishment, both lit up the whole and handle the degree, showing a different sense of refinement.
Aijie Lace factory in China textile city north market focus on embroidery, lace production and sales for 18 years. Walking into its stores located in the lace and mesh specialty area of the North Market, it is difficult not to be attracted by the lace of various embroidery techniques displayed on the wall, such as flat embroidery, ribbon embroidery, bead embroidery, water-melt embroidery, multi-color embroidery, strand embroidery, etc., whether it is Chinese style red flower and green leaf embroidery, or European and American style sequin bead embroidery. Through the combination of different materials and techniques, Each piece of lace shows a unique aesthetic charm.
Innovative, flexible, efficient three hand grasp, shaping the core competitiveness of enterprises
Lace is an important means to display clothing lines, and is also one of the earliest embroidery products used since the invention of embroidery, which not only has a functional decorative role, but also carries rich cultural connotations. So how does Atjet lace combine modern aesthetics, so that small lace can release more possibilities?
"There are many kinds of lace, variety, commonly used embroidery thread has cotton thread, milk silk, polyester silk, this diversity is reflected in the embroidery method, the material used and the choice of cloth, any combination can collision a surprising spark." In the view of Chen Xiaoqiu, general manager of the company, getting rid of the shackles of single imitation and deeply planting innovative thinking in the soil of the lace industry is the secret of the rebirth of the enterprise and continuous prosperity.
To this end, in terms of design and development, Ajie Lace adopts the strategy of combining internal and external. On the one hand, the company follows the fashion trend and constantly innovates to lead the market trend; On the other hand, the company also draws inspiration from the personalized requirements of customers, through the stitch, process and pattern innovation, shorten the lace production cycle, at present, the company has more than 1,000 kinds of flower design, covering national style, Western dress and other styles, to meet the diverse needs of different customers.
If a worker wants to do a good job, he must first sharpen his tools. At the production end, Ajie Lace is equipped with a number of Swiss imported "sula" "Lixiu" large flying shuttle computer embroidery machine and dozens of small embroidery machine, the use of factory contract system, the establishment of a number of production lines, actively play to the technological advantages of different factories, according to the technical strengths of each factory put forward the corresponding production requirements, so that product production efficiency is greatly improved; In addition, although automated machines have greatly improved the efficiency of lace weaving, in the face of some complex designs of lace, such as tassels and hangers, Adjet lace still uses hand-made to ensure the uniqueness and delicacy of the product. It is understood that the current annual output of Ajie lace 1.5 million meters.
In terms of sales and business strategy, Ajet Lace has shown excellent efficiency. Chen Xiaoqiu told reporters that the company can quickly respond to customer needs, from receiving customer pictures, business card printing, machine proofing to sample confirmation, the entire process does not exceed 3 days. This efficient workflow has won Ajet lace wide market recognition. Thanks to this advantage, the customer base of Ajie Lace has expanded from the traditional clothing industry to bedding, crafts, curtains, footwear and bags and other fields, the business scope not only covers Zhejiang, Fujian, Guangxi and other domestic provinces, but also successfully exported products to the United States, South Korea and other international markets, accumulated a certain global vision and diversified customer base.
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